In 1940, Superman’s popularity had hit full steam. The character was appearing monthly in ACTION COMICS, a quarterly self-titled comic, seven days a week in newspapers across the country and entertaining listeners three times via his audio adventures on the radio.<\/p>\n
The character’s popularity spurred Detective Comics and New York World’s Fair organizers to conduct “Superman Day” on July 3, 1940. The day featured Superman-themed events and contests, as well as special guests, including a visit from Superman himself. (Check out episode 58 of The Thrilling Adventures of Superman<\/a> for more information about the day’s events.)<\/p>\n Both Harry Donenfeld and Jack Liebowitz were in attendance at the New York World’s Fair that day … as was Superman’s co-creator, Jerry Siegel! YouTube user ReelNostalgia has posted some Kodachrome footage from the day. A brief glimpse of Siegel can be seen at the 2:08 mark, with a slightly longer appearance, Siegel posing with Liebowitz, at 2:25.<\/p>\n Unfortunately, to the best of my research, Joe Shuster was not in attendance that day at the Fair.<\/p>\n